Launch date Tuesday 28th May at 12.30pm.
The Needles Park and Seaview Wildlife Encounter launch a new and exciting cross marketing project with the help of ‘Dippy The Penguin’ the first real Penguin to ever be launched onto Facebook!
Dippy aims to promote Island Tourism with a creative theme that captures the imagination of everyone who loves Penguins. His adventures see him travel through time and space to different locations on the Isle of Wight.
The creative project will see Dippy the ‘real penguin’ superimposed into a variety of Isle of Wight locations accompanied by short narrative about his adventures and will be played out through posts on his Facebook page www.facebook.com/Dippyseaview
Dippy's Adventures will then be developed into a series of children's books which are planned to be published towards the end of the year.
Lorraine Adams, Director at Seaview Wildlife explains, "Dippy's adventures will be educational and fun. Dippy aims to promote outside activities, Island heritage and the environment. Dippy's mission is to show children how exciting and diverse the Island can be . . . We look forward to developing this exciting project with other local businesses and organisations over the summer."
Royal Visit:
A Queen Victoria re-enactor will officially launch 'Dippy's Adventures on the Isle of Wight' at Seaview Wildlife Encounter on Tuesday 28th May at 12.30pm.
The ceremony will proceed with the cutting of a ribbon to open the Penguin Pool with a new ‘ Needles Lighthouse Development’ - an exciting new installation, comprising of a Needles and Lighthouse scale model recreation alongside the existing pool area.
The creative theme to Dippy's Adventures on the Isle of Wight is based upon the idea that the new lighthouse installation at Seaview will contain a magic door that is just big enough for a penguin to squeeze through. . .
Mary Cracknell, Marketing Manager at the Needles Park commented "We are very excited about the new developments at Dippy's Penguin Pool and look forward to Dippy's magic door transporting him across the Island to the real Needles, where we will see him start off on his adventures around the Isle of Wight to a variety of destinations"
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